Examine Web Content in Relation to Audiences (2011 Strategic Plan)

The development of Hampshire’s image and the creation of a marketing plan will no doubt impact the College’s website. Regardless of decisions made at this level and resources used across the messaging offices, all Schools, programs, and offices will need to be using the web to their full advantage. It will be necessary to determine what financial and personnel resources will be necessary to support Schools, programs, and college offices in developing web pages that accurately portray what they do.

Comments
Please include your thoughts on the importance of the initiative, how to frame the issue, things that may be missing, and any additional comments here (you can do so by logging into Hampedia and clicking edit):


 * As the use of web content becomes more prominent to relay information about the college and its programs, I would also urge those involved to remember things like ease of use and content access. Firstly, content is virtually useless if it is inaccessible, which is already a problem that afflicts the Hampshire website. Secondly, how easy it is to navigate through information can be as affective in terms of marketing impact as information and its presentation. - Chelsee Bergen, student.
 * But this is what Hampedia is for! Ellen Green
 * I do think that our current website is actually remarkably organized and effective. But I do think there are creative opportunities for engaging with social networking, online media, etc., that we aren't exploiting. Devin Morse